“We've always treated the historical context of a particular time as a kind of sidebar to any discussion about business leadership. But we've found that context is far more salient than we ever imagined.” - Nitin Nohria (Dean, Harvard Business School)
As we make plans for our organizations to grow, increase in market share, and be more profitable, one of the many considerations is "What is our present context, and what is it likely to be in the future?"
Context includes your economic environment - the state of the local and global economy, your clients' purchasing power, the willingness of your clients to spend, your organization's ability to sustain growth, invest or expand.
Context also includes your human resource pool - Do you have the right people in the right positions?, Do they have the tools to do the job efficiently and effectively? Are they trained to maximize usage of the available resources? How motivated are they to achieve established targets?
Having a clear understanding of the context in which you operate will lead to better decision-making. A clear understanding of the current context also highlights what, if anything, is missing from your ideal context and allows you to make changes to maximize results. Some situations are more complex and require greater creativity to either change the context or to operate efficiently within that context.
Do you have clarity on the context within which you operate? How have you maximized your resources within this context?