Walk the Talk
February 28th, 2013 Posted by Ocampbell

"Motivation is what gets you started. Habit is what keeps you going." - Jim Rohn

You have a big dream for your team and your organization. You are excited about it ... for one week! Life happens and the dream is placed on hold. There will always be fires to put out. There will always be "more urgent" matters! The questions that emerge are: Is the dream big enough to generate long term excitement? How important is it to your sustained survival and growth? What is really stopping you from moving it forward?

In 2001, in a survey of 9 health organizations, Aetna was number 9 on Fortune's list of most admired health care company. They were also a loss making entity and had a negative earnings per share. Ronald A. Williams had a vision for the organization which involved articulating and living the values of the organization. They developed what has been branded as "The Aetna Way" and rolled it out throughout the organization. In over 200 speeches that he made to the staff members, each one began with the values and their importance to the organization. An annual survey informed them about how well they were "talking and walking the talk". In 2004, the organization returned to profitability and moved to number 4 on the Fortune rankings. In 2008, it moved to number 1 and became an industry leader in the health care sector.

How big is your dream for your organization? How committed are you to realizing your vision? What steps have you taken to move from motivation to habit?

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